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Google Now Discounts all Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the…

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using…

Can Any Inbound Linking Hurt My Website Ranking in Search Engines?

In the ever-evolving world of search engine optimization (SEO), there are numerous factors that can impact a website’s ranking on search engines like Google, Bing, and Yahoo. One of these factors is inbound linking, also…