10 Tips to Improve SEO Ranking for Your New Website
There is scarcely any business that hasn’t made their online presence felt today. However, if you are planning to launch a new website, make sure to put your best foot forward when it comes to SEO (Search Engine Optimization).
Google’s or any other search engines’ objective is to put best and reliable websites on top of their search engine results. So, it’s a good idea to know from the beginning on how to boost SEO ranking for your new website.
And, how can you do that? Here are 10 simple and basic things you could do to get a head start and improve your website’s SEO ranking.
1. Original and Quality Content
Create and post original content on your webpage. Copy and Paste content gets you penalized and Google drops your SEO ranking. Think forward and be the leader in your line of work and have relevant and helpful materials to post and share. Don’t just follow the trends.
If a person wants to get the information they can simply read a book, but digital marketing is a different being, you are able to tell stories using pictures. That’s why you should make use of high quality images with alt tags and original text content where needed. Images are attractive. So are informative videos and infographics. So, pepper your websites with these materials of your own and then distribute them elsewhere.
However, don’t give away everything all at once in your content. Have few secrets, so your visitors have some unanswered questions and are compelled to ask you – The Expert!
2. Keywords, Meta Tags, Description and Alt Tags
Right keywords are vital for to boost SEO ranking. You also have to place these keywords strategically in your website. And don’t overstuff your content with keywords or use black hat methods of yester years. High quality content still rules at top in Sarch Engine results rather than keywords stuffed content. Don’t sacrifice the quality of the content in preference for keywords and over optimization. Remember Google will penalize you by dropping your SEO ranking for it.
If quality content is the king then placement of strategic keywords is the queen when it comes to getting to the top of SEO ranking for your new website. Make use of best keywords combination as well as use of long-tail keyword in your content. Keep meta tags, descriptions and alt tags with relevant keywords in it. Also don’t forget to keep alt tags in each image published in your new website. These will help to boost SEO ranking for the site’s images.
3. Be Active in Social Media
Facebook, Twitter, Linkedin, Youtube, Pinterest are the front runners when it comes to making your online presence felt in the community. The main point of taking social media is to join with your targeted audiences. So, creating these accounts and leaving them idle won’t do any good.
Recent example for this can be of that of the mega popular gaming app POKEMON GO! where the creators were not providing any helpful information, and when they did via Twitter, it was too late and too little. This lack of communication created a lot of backlash in the community. So, this is a lesson for you and other starters to avoid such negative feedbacks from your clientele concerning use of social media and communication.
Always be regular on posts and have relevant and suitable subjects to share. Don’t forget to engage with your visitors, reply to their queries, ask them questions, provide solutions to common problems and if they have any difficult or something they cannot do themselves offer your professional help.
Also add links to your social medias in an attractive way on your new website.
Create original and high quality blogs, videos, images and infographics post them on your website, then share these materials on all your social media platforms first. Google and other search engines also consider social media engagements and this will help you boost SEO ranking for your site.
4. Building Your Brand
When it is important to build a brand in real world, it is equally important to make people aware of your brand online. This is a plus point for improving your site’s SEO ranking. Having strong online brand presence means people will click on the search result of your website rather than other unknown businesses. Google takes notice of websites with higher CTR (Click Through Rate) and place them on top of other search engine results.
5. Mobile Friendly Website
Having mobile friendly as well as user friendly website can help to get high SEO ranking for your new webpage and improve your site’s overall SEO ranking. Google now puts mobile friendly websites on top pages of search results compared to sites that haven’t embraced these technological advances.
6. Use Short to the Point URLS
Keep your homepage url and service pages urls short and to the point. Place your primary keywords in your new websites urls. But don’t stuff it with just the keywords. This also goes for blog page posts or any other new page you create and add to your site.
7. Strategic Placement of Call to Action
Place best lead capture strong Call to Action buttons strategically, so visitors know what to do next. You have to lead them on into conversion by making these buttons attractive and keeping them where they can be easily noticed. All your SEO efforts will be for naught if you don’t ask your visitors to take action.
8. Testimonials
Get with the program and always ask your clients to write a few words about your company and service and get permission to have them as testimonials on your new website.
9. Strategic Link Building
Link building may not be link building won’t do you any good. Have a plan and strategic link building still packs a punch when it comes to SEO ranking. So, don’t let go of it completely.
10. Get Professional Help
There are certainly ways to boost SEO ranking for your new website. However, it is recommended that you consult and get professional help in terms of SEO, SMO and not only for website development and management. SEO professionals will help you set the right tone for search results from the get go. When you have built the foundation strong, the chances for your website to rank higher in search engines becomes higher.
Google updates it’s algorithm constantly, so to be on top of your competition have strong content – texts, images, infographics, videos and all. No matter what changes Google implements if your website has high quality content offering your clientele up-to-date helpful information and resources providing solutions to their problems and giving them exactly what they are searching for, you are good to go.