Category: Back Links

Why a Digital Marketing Strategy is Important?

What is very important in today’s online business is the way that you market your business.  Thankfully, digital marketing is an effective tool and it can much more productive than traditional marketing methods. There is…

Google Now Discounts all Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the…

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using…